comScore's products and services are utilized by many of the world's leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.
Product Index
Action LiftcomScore AdEffx Action Lift™ captures the total effectiveness of a campaign—including the view-through activity—by measuring the impact on a marketer’s site and its competitors’ sites. Action Lift quantifies search actions taken by consumers and share of voice captured from competition, as well as site visitation and other key business indicators that are vital to understanding the complete performance of a campaign. |
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Ad Metrix MobilecomScore Ad Metrix Mobile empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements. |
AdEffx Brand Survey Lift™AdEffx Brand Survey Lift™ (BSL) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative. |
Benchmarking StudiescomScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other online activities. |
Brand MonitorcomScore Brand Monitor offers several advantages over traditional trackers. Incorporation of the validated Share of Choice metric not only provides a direct tie to sales at the individual respondent level, but also enables immediate identification of brand and category key performance indicators. |
Campaign Essentials + AdXposeThe synergistic benefits of AdEffx Campaign Essentials™ + AdXpose® provide a truly comprehensive campaign validation suite that enables more accurate, confident and holistic measurement of audience and ad delivery. This new validation solution helps to ensure that ads are delivered InView to the desired audience in a brand safe enviroment.
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Campaign R/FcomScore Campaign R/F delivers online reach and frequency metrics to media planners and buyers so they can analyze online advertising plans site-by-site and across media platforms. |
Certifica MetriccomScore Certifica Metric is the most complete Web Analysis service in Latin America. It employs a measurement methodology based on IAB international norms to display valuable reports for the analysis and comprehension of 100% of the traffic received on your website, along with control panels that can be set up with page views, visitors, sessions and traffic projections. |
Creative Pre-TestingcomScore Creative Pre-Testing is a comprehensive evaluation platform for individual creative executions and cross-media combinations. Applicable to both traditional and emerging media forms, and available across global markets, it provides a single, consistent framework for your pre-launch assessment needs. |
Customer Satisfaction StudiescomScore Customer Satisfaction Studies provide marketers with the powerful insights needed to quantify the degree to which a specific product or service meets customers’ expectations. |
Device EssentialscomScore Device Essentials™ is the only solution of its kind to provide insight into digital traffic across all devices worldwide, offering detail into device characteristics, connection type, and geography. |
e-Commerce MeasurementcomScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors. |
Early-Stage ScreeningcomScore Early-Stage Screening evaluates and sorts the strongest creative elements within a set. Specifically, the solution provides insight into the likelihood of an ad concept to influence consumer purchase behavior as well as its ability to connect with consumers on both a rational and an emotional level. |
FocusSitecomScore FocusSite eliminates the inherent weaknesses of traditional focus group research by leveraging a unique online discussion technique to engage a large number of research participants – across diverse geographical locations – within a matter of days. |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body—are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Media Metrix SuitecomScore Media Metrix suite leverages the industry-leading comScore panel to give media planners, buyers and sellers the market intelligence and confidence they need to make major business decisions. |
Media Planner 2.0comScore Media Planner 2.0 enables a fully-digitized planning process, helping agencies to build more efficient plans, eliminate waste and garner overall better results. |
Mobile AdvisorcomScore Mobile Advisor is a quarterly report that provides a topline view of the state of the mobile media market. Mobile Advisor organizes key facts about the rapidly-evolving mobile industry, highlighting important industry trends and dispelling common misconceptions. |
Mobile MetrixcomScore Mobile Metrix provides direct and continuous monitoring of user behavior on mobile devices, giving unprecedented insight into mobile web browsing. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Offline Sales LiftcomScore AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing on offline buying. By matching time-aligned data from the comScore panel with third-party databases—including scanner data, loyalty card programs, registration lists, customer files and e-commerce databases—Offline Sales Lift provides a clear picture of the total impact of online advertising. Using these insights, marketers are able to make informed, tactical adjustments to future campaigns, reduce or reallocate budgets and scale the best performing components of their programs to maximize impact. |
Online Sales LiftcomScore AdEffx Online Sales Lift™ measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share. |
Persuasion ResearchcomScore Persuasion Research provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, opinions/attitudes and product preferences. |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
qSearchcomScore qSearch captures consumer search behavior at more than 150 search properties in 41 individual countries and worldwide, measuring the full breadth and depth of consumer search activity. |
Search PlannercomScore Search Planner informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
Segment Metrix 2.0comScore Segment Metrix 2.0 provides actionable insights into the online behavior of Internet users across a variety of robust industry-leading segmentation schemes, helping marketers and publishers understand the online behavior of their target audiences. |
Social EssentialscomScore Social Essentials™ helps quantify social media marketing efforts by providing insight into the demographic and behavioral composition of your social media audience, the reach and frequency of social media brand impressions, intelligence on your competition, and the ability to tie social media exposure to desired consumer behaviors including brand engagement and spending propensity. |
Strategy EvaluationcomScore Strategy Evaluation identifies the best core messaging prior to incurring the expense of creative development. The use of a a barebone video or white-card stimulus isolates the underlying sales strategy from executional elements, providing a firm foundation on which executions for all media types can be built. |
validated Campaign EssentialscomScore validated Campaign Essentials (vCE) is a holistic solution for complete campaign delivery validation and in-flight optimization. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
Video R/FcomScore Video R/F™ delivers online video reach and frequency metrics to media planners and buyers. |
