Date: December 7, 2010
Speaker: Toby Crisp
Event: IAB Video Plus
Toby Crisp, comScore Marketing Solutions Manager for Europe, presented the results of three case studies carried out with .FOX Networks, VideoEgg and VivaKi, demonstrating the power of video over time, its value compared with traditional display, and why pre-roll may not be the dominant video advertising format for long.
