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From Keywords to Content: Extend the Power of Search Branding

Date March 10, 2010
Location United States
Speaker Eli Goodman & guest speaker from Vibrant Media
Session Time 12:00 PM - 1:00 PM EST
Description

The Search experts at comScore join with Vibrant Media, the world leader in contextual in-text solutions, for " From Keywords to Content: Extend the Power of Search Branding", a webinar that will explore innovative ways to extend keyword advertising into relevant web content.

Showcasing the latest research data, comScore will demonstrate the impact that search engine marketing has on online branding, while Vibrant will present current examples of marketers who leverage in-text advertising solutions to extend the reach of their keyword targeted campaigns across thousand of premium publisher websites. Hear the strategies used by some of the world’s best marketers:

  • AT&T YELLOWPAGES.COM uses keywords such as “art gallery” to link its ads to a database of current local search results
  • Cherry 7UP re-positions it brand using strategically chosen words like “antioxidant”

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