| Date | June 13, 2012 | |
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| Location |
Suntec Singapore International Convention and Exhibition Centre Singapore |
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| Speaker | Greg Dale, Chief Operating Officer, comScore, Inc. | |
| Session Time | 9:55 a.m. - 10:40 a.m. |
| Description |
Keynote: State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia In this presentation, Gian Fulgoni, Executive Chairman and Co-Founder of comScore will provide an overview of the current digital landscape of Southeast Asia. Mr. Fulgoni will highlight key issues such as the use of mobile devices, social media and video to understand how these rapidly evolving activities are driving future trends. Finally, this keynote will provide a comprehensive understanding of how to best measure digital advertising effectiveness based on lessons learned from comScore’s extensive research. |
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