| Date |
March 16, 2010
|
|
| Location |
Sydney Convention and Exposition Center
Sydney
Australia
|
| Speaker |
Will Hodgman, Executive Vice President, ComScore International, Asia Pacific Region
|
| Session Time |
4:50 p.m. - 5:35 p.m.
|
| Description |
How To Invest Successfully In Mobile Marketing & Advertising For The Long Term
- What response do you want? MMS, SMS, QR codes and gateways
- What are the current statistics on engaging with mobile marketing
- Evaluating branded experiences
- What do agencies add in the value chain of mobile?
- Understanding search on mobile
- The mobile ad user experience: what’s the relationship between useability and attention
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Conference Registration and Additional Information
