| Date |
September 2, 2010
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| Location |
Holiday Inn San Jose
San Jose, CA
United States
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| Speaker |
Joan FitzGerald, VP TV Sales and Business Development, comScore, Inc.
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| Session Time |
3:15 p.m. - 4:00 p.m.
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| Description |
Optimizing the Business Potential: Set Top Box Data and Audience Measurement Join comScore’s Joan FitzGerald as she illuminates the key issues surrounding the usage of STB data for audience measurement. This session will provide a framework for considering STB data as a unique and important tool for media and advertising measurement, as well as the capabilities that are needed to succeed and monetize the data.
- Learn how the media and advertising industry views the value of STB data, particularly in light of technological advances in TV and emerging trends in TV viewing.
- Develop new insights about how the media industry seeks to tap the value of STB data.
- Understand the characteristics of STB data and how STB data can provide new insights about audiences.
- Develop a deeper understanding of STB data limitations, and the processes leading research companies are putting in place to minimize their impact
- Learn how STB data compares to the data collected via consumer panels that are the industry-standard used for media measurement today.
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Conference Registration and Additional Information
