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Re:think 2010: The ARF 56th Annual Convention + Expo

Date	March 23, 2010
Location	Marriott Marquis New York City, NY United States
Speaker	Gian Fulgoni, Chairman and Co-Founder, comScore, Inc.
Session Time	3:30 p.m. - 5:00 p.m.
Description	Moderator: Innovation in TV/Internet Measurement How TV Ad Viewing Impacts Online Search Learn about NBC and Google’s unique technique for analyzing the impact of TV ads on online search. Monetizing & Extracting Marketing Productivity from TV Audience Measurement Learn how TRA and CBS merged second-by-second TV set-top box tuning data with verified offline purchasing behavior to improve adspend ROI. Evaluating TV Ad Campaigns Using Set-Top Box Data Learn how Google is transforming set-top box data into meaningful metrics for measuring how the audience you want is responding to the ads you