| Date | March 10, 2010 | |
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| Location |
Fairmont Royal York Hotel Toronto Canada |
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| Speaker | Brent Bernie, President, comScore Media Metrix Canada, comScore, Inc. | |
| Session Time | 3:30 p.m. - 4:15 p.m. |
| Description |
Be Found Online - The Latest In Search Engine Optimization and Marketing (SEO/SEM) Strategies Get trained on how to research your own keywords and familiarize yourself with the related keyword universe. This hands-on panel will discuss best practices and give tangible advice for how to use different online tools for keyword research, and how to use search engines to quantify competition and maximize the ROI of your marketing investment. Questions answered in this session includes how to identify and target potential keyword phrases that could be used to increase the amount of traffic you get from search engines such as Google. Understand how to write search-friendly headlines, subheads and body copy and learn how to convert that traffic into email subscribers and ultimately new customers. |
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