comScore recruits panelists through a variety of online methods designed to ensure a demographically-balanced and representative sample. These recruitment methods are time-tested and have been validated over the nine years in which the comScore panel has been in operation.
comScore panelists receive an array of benefits that have proven to have broad appeal to all types of Internet users. These benefits include:
- Trees for Knowledge
- PC utilities and productivity tools
- Digital media applications
- Games and entertainment
